A few facts:
– The automotive restoration hobbyist is an excellent audience for most companies
– Most of the 18,000 visitors as well as all of the 1,625 (in 2017) show vehicle owners own multiple vehicles and the majority are homeowners
– The average age of both attendees and spectators is 28 – 60 years of age. Approx 70% are male
– Although the majority of the attendees are from south-western Ontario, some of the vehicles that attend the show come from coast to coast across Canada and the USA
1,500 cars were shown in 2018. 976 vehicles were preregistered and 524 vehicles were registered at the gate. 18,000 people came to see the cars
We are proud to be a completely volunteer run not-for-profit group who send over $150,000.00 to many different participating clubs again this past year, which are all used for the betterment of the community, and youth work. That brings our total over $3.16 million dollars in the past 39 years.
2022 Sponsorship Opportunities:
$300, $750, $1,500, $2,500, $5,000, $7,500 packages, as well as Hotel Sponsorship
Moparfest $300 sponsorship package breakdown:
At Moparfest:
- The sponsor can setup signs, banners, flags promo advertising etc., throughout the show grounds on fences, walls, or free standing. These would be placed and removed by you
Other:
- Your company is given 2 free admission passes to the event to be used by employees, customers, as giveaways, etc.
Moparfest $750 sponsorship package breakdown:
At Moparfest:
- Your company is given a sponsor display spot near the vendor field. The space is approximately 10 x 10. We are unable to offer water or electricity in this location
- You may run contests, promotions, giveaways, product demonstrations, or sell product at your display area
- The sponsor can setup signs, banners, flags promo advertising etc., throughout the show grounds on fences, walls, or free standing. These would be placed and removed by you
- Any promotional draws you have at your booth can be announced by the MC throughout the day from the stage. We can also have the MC announce details about your brand. We will need the written announcements for the MC two weeks prior to the show
Digital / Online:
- An announcement will be made, complete with logo on our social media, which we can tag your brand in. Frequent posts will be made on our Facebook account about the sponsorship, linking to your website, fan page, etc. We currently have over 26,000 fans on our Facebook page
- Your logo will be displayed on the Sponsors Sidebar, which is on the right-hand side of the website, and will appear on every web page. We will link your logo back to your website
Other:
- Your company is given 5 free admission passes to the event to be used by employees, customers, as giveaways, etc.
- All event worker/staff entry and vehicle parking passes are given to the sponsor
Moparfest $1,500 sponsorship package breakdown:
- Sponsor logo is shown on the 20,000 full colour show event flyers. 6,000 are mailed directly to the homes of previous show attendees and vehicle owners. All Dodge dealerships throughout Ontario, Canada receive bundles of flyers for their showroom. The remaining flyers are handed out at events across Canada & USA
At Moparfest:
- Your company is given a premier sponsor display spot near the grandstands. The space is approximately 10 x 20, but please let us know if you require something different. Electricity and water are available if you let us know in advance, as well as bring the proper extension cords, etc.
- You may run contests, promotions, giveaways, product demonstrations, or sell product at your display area
- The sponsor can setup signs, banners, flags promo advertising etc., throughout the show grounds on fences, walls, or free standing. These would be placed and removed by you
- Any promotional draws you have at your booth can be announced by the MC throughout the day from the stage. We can also have the MC announce details about your brand. We will need the written announcements for the MC two weeks prior to the show
Digital / Online:
- An announcement will be made, complete with logo on our social media, which we can tag your brand in. Frequent posts will be made on our Facebook account about the sponsorship, linking to your website, fan page, etc. We currently have over 26,000 fans on our Facebook page
- We can share your social content to our fans
- We can run contests with your brand on social media
- Your logo will be displayed on the Sponsors Sidebar, which is on the right-hand side of the website, and will appear on every web page. We will link your logo back to your website
Other:
- Your company is given 10 free admission passes to the event to be used by employees, customers, as giveaways, etc.
- All event worker/staff entry and vehicle parking passes are given to the sponsor
Moparfest $2,500 sponsorship package breakdown:
- Sponsor logo is shown on the 20,000 full colour show event flyers. 6,000 are mailed directly to the homes of previous show attendees and vehicle owners. All Dodge dealerships throughout Ontario, Canada receive bundles of flyers for their showroom. The remaining flyers are handed out at events across Canada & USA
At Moparfest:
- Your company is given a premier sponsor display spot near the grandstands. The space is approximately 10 x 20, but please let us know if you require something different. Electricity and water are available if you let us know in advance, as well as bring the proper extension cords, etc.
- You may run contests, promotions, giveaways, product demonstrations, or sell product at your display area
- The sponsor can setup signs, banners, flags promo advertising etc., throughout the show grounds on fences, walls, or free standing. These would be placed and removed by you
- Any promotional draws you have at your booth can be announced by the MC throughout the day from the stage. We can also have the MC announce details about your brand. We will need the written announcements for the MC two weeks prior to the show
- We send out between 900 – 1,100 confirmation packages to pre-registered vehicle owners. This happens between April and August. Opportunity to insert a more targeted marketing piece inside this package
Digital / Online:
- An announcement will be made, complete with logo on our social media, which we can tag your brand in. Frequent posts will be made on our Facebook account about the sponsorship, linking to your website, fan page, etc. We currently have over 26,000 fans on our Facebook page
- We can share your social content to our fans
- We can run contests with your brand on social media
- Your logo will be displayed on the Sponsors Sidebar, which is on the right-hand side of the website, and will appear on every web page. We will link your logo back to your website
Advertising:
- Your company logo will appear in print ads that we publish in magazines (Mopar Collectors Guide, Canadian Hot Rods, and Old Autos) if the sponsorship begins prior to ad deadlines
Other:
- Your company is given 15 free admission passes to the event to be used by employees, customers, as giveaways, etc.
- All event worker/staff entry and vehicle parking passes are given to the sponsor
Moparfest $5,000 sponsorship package breakdown:
- Sponsor logo positioned on 1,100 Participation Awards. The plaques are 5×7, full colour. They are for hanging on the wall and most participants collect these from year to year
- Sponsor logo is shown on the 20,000 full colour show event flyers. 6,000 are mailed directly to the homes of previous show attendees and vehicle owners. All Dodge dealerships throughout Ontario, Canada receive bundles of flyers for their showroom. The remaining flyers are handed out at events across Canada & USA
At Moparfest:
- Your company is given a premier sponsor display spot near the grandstands. The space is approximately 10 x 20, but please let us know if you require something different. Electricity and water are available if you let us know in advance, as well as bring the proper extension cords, etc.
- You may run contests, promotions, giveaways, product demonstrations, or sell product at your display area
- The sponsor can setup signs, banners, flags promo advertising etc., throughout the show grounds on fences, walls, or free standing. These would be placed and removed by you
- Any promotional draws you have at your booth can be announced by the MC throughout the day from the stage. We can also have the MC announce details about your brand. We will need the written announcements for the MC two weeks prior to the show
- We send out approx. 6,000 colour flyers in May. As well as your logo and info in the flyer, we could also insert some info for your brand as well – flyer, coupon, sticker, anything that would fit inside a standard size envelope that does not weigh too much
- We send out between 900 – 1,100 confirmation packages to pre-registered vehicle owners. This happens between April and August. Opportunity to insert a more targeted marketing piece inside this package
Digital / Online:
- An announcement will be made, complete with logo on our social media, which we can tag your brand in. Frequent posts will be made on our Facebook account about the sponsorship, linking to your website, fan page, etc. We currently have over 26,000 fans on our Facebook page
- We can share your social content to our fans
- We can run contests with your brand on social media
- Your logo will be displayed on the Sponsors Sidebar, which is on the right-hand side of the website, and will appear on every web page. We will link your logo back to your website
Advertising:
- Your company logo will appear in print ads that we publish in magazines (Mopar Collectors Guide, Canadian Hot Rods, and Old Autos) if the sponsorship begins prior to ad deadlines
- Additional advertising opportunities as they become available – in print or online
Other:
- Your company is given 20 free admission passes to the event to be used by employees, customers, as giveaways, etc.
- All event worker/staff entry and vehicle parking passes are given to the sponsor
Moparfest $7,500 sponsorship package breakdown:
- Opportunity to be the title event sponsor
- Sponsor logo positioned on 1,100 Participation Awards. The plaques are 5×7, full colour. They are for hanging on the wall and most participants collect these from year to year
- Sponsor logo is shown on the 20,000 full colour show event flyers. 6,000 are mailed directly to the homes of previous show attendees and vehicle owners. All Dodge dealerships throughout Ontario, Canada receive bundles of flyers for their showroom. The remaining flyers are handed out at events across Canada & USA
At Moparfest:
- Your company is given a premier sponsor display spot directly in front of the grandstands. We can accommodate as large of a spot as you require. Electricity and water are available if you let us know in advance, as well as bring the proper extension cords, etc.
- You may run contests, promotions, giveaways, product demonstrations, or sell product at your display area
- The sponsor can setup signs, banners, flags promo advertising etc., throughout the show grounds on fences, walls, or free standing. These would be placed and removed by you
- Any promotional draws you have at your booth can be announced by the MC throughout the day from the stage. We can also have the MC announce details about your brand. We will need the written announcements for the MC two weeks prior to the show
- Sponsor logo on our t-shirt (800-850 produced, we are usually close to selling out each year) this would be in with our graphic on the back of the shirt
- We send out approx. 6,000 colour flyers in May. As well as your logo and info in the flyer, we could also insert some info for your brand as well – flyer, coupon, sticker, anything that would fit inside a standard size envelope that does not weigh too much
- We send out between 900 – 1,100 confirmation packages to pre-registered vehicle owners. This happens between April and August. Opportunity to insert a more targeted marketing piece inside this package
- We have a grand prize giveaway of $15,000 cash to a pre-registered participant who’s Mopar is 25 years or older. We could do an additional prize package from your brand and draw it from the stage
Digital / Online:
- Your company logo will be on our website header, which would be linked back to your website
- Possibility to create a feature page about your brand and the involvement in Moparfest or highlights
- Your logo will also be displayed on the Sponsors Sidebar, which is on the right-hand side of the website, and will appear on every web page
- An announcement will be made, complete with logo on our social media, which we can tag your brand in. Frequent posts will be made on our Facebook account about the sponsorship, linking to your website, fan page, etc. We currently have over 26,000 fans on our Facebook page
- We can share your social content to our fans
- We can run contests with your brand on social media
Advertising:
- Your company name will be used in the commercials on radio advertising. We advertise in cities that are based within 50km of New Hamburg, Ontario. Radio frequency reach is much farther. We advertise with approximately 6 stations
- Your company logo will appear in print ads that we publish in magazines (Mopar Collectors Guide, Canadian Hot Rods, and Old Autos) if the sponsorship begins prior to ad deadlines
- Additional advertising opportunities as they become available – in print or online
Other:
- Your company is given 30 free admission passes to the event to be used by employees, customers, as giveaways, etc.
- All event worker/staff entry and vehicle parking passes are given to the sponsor
Moparfest $200 Hotel sponsorship package breakdown: (scaled back for 2022)
- Full ad listing will be put on our website under the hotels section, with a link to your online booking page
- The sponsor can setup signs, banners, flags promo advertising etc., throughout the show grounds on fences, walls, or free standing. These would be placed and removed by you
- An announcement will be made, complete with logo on our social media, which we can tag your brand in. Frequent posts will be made on our Facebook account about the sponsorship, linking to your website, fan page, etc. We currently have over 26,000 fans on our Facebook page
- Your company is given 4 free admission passes to the event to be used by employees, customers, as giveaways, etc.
- We would require a donation of a one-night stay, to be used as a prize at this year’s event. The expiry date should not be before the following year’s event
Other ideas or opportunities that you may consider
Branding or swag: One year we gave away custom made air fresheners with Moparfest on one side and Mitek Fine Auto on the other side. Everyone loved them. In the past we have also had companies sponsor our staff shirts and custom printed balloons for the kids. Of course these all have different prices.
We ask all participants, vendors & sponsors to keep in mind that we are a “family” show.